3. What kind of media institution might distribute your media product and why?

There are a wide array of distribution institutions that would choose to distribute a film based on their different philosophies and criteria, for example Pixar usually work with Disney to help produce children's films but Lionsgate go more with the route of thriller films which is beneficial for us. However for a small group like us Lionsgate are too big a company and distribute indie films in the higher budget range and an example of one of those films is 'The Hunger Games; which grossed over $670bn worldwide from an $80bn budget.

In our case a realistic choice of distributing institution would be 'Vertigo Films' and the reason for this is that during research I found that they've distributed the likes of 'Sweeney' and 'Bronson' which follow similar themes based around crime.
Due to having a similar target audience this is more reason for why Vertigo Films would be more likely to distribute our film.

There are a few more institutions that could back our film such as 'The UK film council' who've backed over 900 films and aim to support upcoming British films or even 'Film4' who have also produced many films themselves such as '12 Years a Slave' and Ex Machina'. These are all great companies that all help indie film developers and assist in making sure any problems regarding budget are taken into account.

Other than cinema online distribution of films has become more and more popular and one company that has been doing this is 'Vimeo' with their on demand service. They allow filmmakers to directly sell their work to a target audience, and in turn receiving a 83-96% cut of the revenue. Furthermore our content would be distributed not only onto computers and laptops, but widely accessed online onto phones, tablets and TVs.


Additionally we also have the possibility of promoting our film through film festivals who specifically aim to support independent film creators all over the world. The more well known festivals come as The Sundance, Raindance and BFI and even online submission sites which send your requests to over 5000 different festivals. More suited to us however is The Cambridge Film Festival who focus on Action, Thriller and Crime films and they work to "reveal new talents" who they feel will "shape the future of cinema". An example of this is the exhibition of a short film directed by Christopher Nolan who is now well known for his role in films such as Interstellar, The Dark Knight Trilogies and Inception which have grossed a total of over $1.6billion.